‘Il-Kreattiv’ is a hand crafted box full of elements that help the individual to create a one of a kind typography piece. The tools established in this box can be used by anyone engaged in the handmade typography world.
Bring back the memories when very few technology existed and no computer programs did the job. The box is originally created to import back the hand crafting days.
The advertising design plays a huge role when it comes to reflecting a particular brand. In our opinion a clean design always works better, we wanted to achieve that clean yet eye catching design apart from the posters which had a totally different approach to them. The posters were designed in a way that they will create suspense. They say that sex sells, what we wanted to create was that to try to portray something dirty in the individual mind so that he will make sure to visit the website and after he or she will notice that the poster lead them to the ‘Il-Kreattiv’ website. When it came to website and guerilla advertising we wanted to keep the clean look. Mixing several styles sometimes confuses the consumer. Risking a particular part of the brand for the sake of attracting the people is something completely different unless it holds a lot of thought and research.